At the start of 2021 on the cusp of a new year we sat down and made the resolution that we would start a business. The question initially was what? However, after much 'toing and froing' we decided the question was more why?Combining our shared passion for wearing funky socks we felt we wanted to allow everyone to be able to express themselves with a small splash of colour and creativity.With this at its core, we were also motivated by the idea of creating something that had the least impact upon our natural world. The choice to use bamboo became our first step in the direction of a sustainably minded business.With these two ambitions in mind Wàzi UK was born. A comfier, more colourful and more affordable bamboo alternative to the typical cotton sock businesses that dominate our wardrobes.